Web Survey Bibliography
Each year the Consumer Reports National Research Center conducts a large-scale survey, which asks Consumer Reports magazine and online subscribers to report on their experiences with a variety of products (e.g. automobiles, electronics) and services (e.g. HMOs, cell-phone service). Both print and online survey methodologies are used. Generating close to one million responses a year, our Annual Questionnaire is one of the largest surveys in the world. Additionally, CRNRC conducts several other online surveys throughout the year. Maintaining high response rates to these surveys is vital to the organization as surveys are an important source for magazine and Web-site content. In turn, over the past several years, we have conducted a variety of tests examining the impact of various factors (e.g., invitation wording, questionnaire appearance, domain names, incentives) on response rates. Due to the large number of subscribers we survey each year, we have been able to test the effects of multiple different manipulations. Our paper will present which tests have been most and least effective and we will discuss similarities and differences between print versus online modes. For example, we will share data which suggests that incentives that are effective in increasing print survey response rates are largely ineffective when it comes to online surveys. We will also focus on various issues unique to online surveys (e.g., the impact of small changes in email subject headers, the importance of domain names coming from “trustworthy” sources).The discussion will focus on how our findings are similar to and different from those already discussed in the literature (and what might explain differences). In addition we will speak to the larger conference theme in addressing the unique challenges faced by groups such as Consumer Reports for whom surveying provides a public service but for whom dropping response rates are an increasing concern.
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Web survey bibliography - Marketing/business (336)
- Implementation of a reaction time tool for brand measurement at Swisscom; 2009; Paar, I., Urbahn, J.
- It’s all about customer satisfaction - Advantages and limitations of online surveys in applied...; 2009; Einhorn, M., Klein-Reesink, T., Löffler, M.
- Measuring Network Quality: Strengths and Weaknesses of different Evaluation Methods (SMS, w@p and web...; 2009; Wallisch, A., Schwab, H.
- The new IT environment for the Italian consumer price survey; 2009; Giannini, R., Polidoro, F., Sgamba, A. M., Silipo, M., Spagnuolo, F., Virgillito, A.
- A hybrid online and offline approach to market measurement studies; 2009; Cooke, M., Watkins, N., Moy, C.
- A usability of a new graphical shopping interface through GlobalPark; 2009; Groenen, P. J. F., Kagie, M.
- The reparation of trust after negative feedback – the results of two online experiments among...; 2009; Utz, S.
- Internet research differs from research on internet users: some methodological insights into online...; 2009; Lohmann, M., Schmucker, D. J.
- Doing surveys where it matters - the GPS-age and privacy. How the MR industry can do surveys where the...; 2009; Tjostheim, I., Fritsch, L.
- Evaluating two different mobile survey approaches: personal mobile panel research and ad-hoc mobile...; 2009; Friedrich-Freksa, M., Metzger, G.
- Using mobile research to get to the heart of branding and marketing effectiveness right now; 2009; Day, D.
- Mobile phone surveys in mixed mode environment; 2009; Vehovar, V.
- The advisory panel on online public opinion survey quality - Final report June 4, 2008; 2008
- Online panel management practices that minimize satisficing behavior; 2008; Weber, S.
- An online panel as a platform for multi-disciplinary research; 2008; Scherpenzeel, A.
- Analytic implications of panel data quality; 2008; Harlow, B.
- Pavlov revisited; 2008; De Wulf, K., Friedman, M., Borggreve, B.
- Digital moms; 2008; Wilbur, C. Rimmer, L.
- Getting animated about emotion; 2008; Penn, D.
- Can online panels be truly global?; 2008; Shashkin, A. V.
- Using Internet Pages of Organisations as Data Source for Social Science Research; 2008; Baumgarten, B., Grauel, J.
- The Danish time use and consumption survey 2008/9 - preliminary experiencies from applying a combined...; 2008; Bonke, J.
- Testing the Effects of Multiple Manipulations on Print and Online Survey Response Rates: Lessons Learned...; 2008; Bachman, M., Vaccaro, D.
- ‘For Example’: How Different Example Types in Online Surveys Influence Frequency ; 2008; Berent, M., Krosnick, J. A.
- Computing Metrics for Online Panels; 2008; Callegaro, M., DiSogra, C.
- An Iranian Experience of Internet Surveys; 2008; Khoshgooyanfard, A. R.
- Designing and conducting online interviews to investigate interesting consumer phenomena; 2008; Gruber, T., Szmigin, I., Reppel, A. E., Voss, R.
- Not Mixed-Mode but Switch-Mode; 2008; Höglinger, M., Abraham, M., Arpagaus, J.
- Sample bias, weights and efficiency of weights in a continuous web voluntary survey; 2007; de Pedraza, P., Tijdens, K., de Bustillo, R.
- XSight and the shaping of Marketing Analytics; 2007; Birks, D. F.
- Utopia - a complete research management system; 2007; Brandwood, T.
- The challenge of geocoding large-scale travel surveys; 2007; J.Smith, A. J.
- Multiple imputation: review of theory, implementation and software; 2007; Harel, O., Zhou, X. H.
- ICC/ESOMAR International code on market and social research; 2007
- Global market research 2007; 2007
- Electronic data collection methods; 2007; Singh, M., Burgess, S.
- A new era of Market Research – Real-Time Sampling™ (RTS); 2007; Davis, H.
- Low-Cost, Hosted Online Surveys Open up Opportunities for Businesses to Quickly Gain Insights Into and...; 2007; Ramstetter Wenzel, A.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- MAGAZINE EFFECTIVENESS NOW DIRECTLY OBSERVABLE; 2007; Green, M.
- A preliminary study of electronic surveys as a means to enhance management accounting research; 2007; Al-Omiri, M.
- Surfable Surveys: Using Web-Based Technology to Reach Newsroom Respondents ; 2007; Adams, T., Cleary, J.
- The Consumer Panel Reinvented; 2007; Fielding, M.
- The anonymous elect. Market research through online access panels; 2006; Postoaca, A.
- Research quality: The next MR industry challenge; 2006; Dedeker, K.
- Online marketing research; 2006; Miller, J.
- Microsoft sues testing material vendors; 2006; Johnston, S. J.
- Greenfield unveils real-time sampling; 2006
- Global market research 2006; 2006
- The 2006 Confirmit Annual MR Software Survey; 2006; Macer, T., Wilson, S.